Just a thought I had this morning, Are small businesses over thinking social media or trying too hard? Every day a new social media consultant, expert or guru is born. Anyone with a Facebook or Twitter account seems to be selling social media services and small businesses are buying it up. But is it necessary?
For some reason companies are under the impression that they need that “expert” to launch them into the social space and for a small business I am thinking they are buying into a service that is not nessesarily required. I would think that a simple approach is to treat social media like traditional networking, engage people, start conversations and participate.
Facebook, Twitter and blogging for example, are easy to get up and running. No secret sauce required and it is not like the social networks have created a system that requires a PhD to get up and running.
Maybe I’m over thinking this topic or small businesses just lack the confidence or skill set to effectively kick off their social media presence.
Any thoughts on this?